Know Thy Customer
Before you waste a lot of brain power guessing at what your future customers need to hear in order to make a purchase decision, spend some time getting to know who your customers are.
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Before you waste a lot of brain power guessing at what your future customers need to hear in order to make a purchase decision, spend some time getting to know who your customers are.
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Participation in online social networking has become essential for anyone wanting to get the most out of their business development efforts.
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There are only three compelling business reasons to join any organization.
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Sometimes inspiration comes from the most unlikely of sources.
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There are incredibly smart designers out there who will never feel completely comfortable giving client presentations. Likewise, there are great communicators who have no interest in picking up a calculator.
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My own lack of planning led to what could have been one of the most disappointing engagements I have ever attended. Fortunately, I’ve learned the benefit of making up the rules as I go.
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Anyone who is not taking a serious look at the competitiveness of his or her fees in this tight market is kidding themselves.
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