Know Thy Customer
Before you waste a lot of brain power guessing at what your future customers need to hear in order to make a purchase decision, spend some time getting to know who your customers are.
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Before you waste a lot of brain power guessing at what your future customers need to hear in order to make a purchase decision, spend some time getting to know who your customers are.
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This spare-time endeavor turned out to be a facinating study in Internet Marketing, an area in which I have always found engineering and surveying firms to be particularly weak.
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